Great Portland Street

The City of Westminster

This building was an oddity in a largely Georgian developed part of Central London. Its 7 storey form appeared to openly oppose the hierarchy of the wider blocks, opting to be horizontal instead of vertical, top heavy instead of bottom heavy, in an evocative Stirling style.

The task was to retain the existing residential units which existed to the lower floors, refurbish and extend the remaining parts and create a design which unified this into something interesting and palatable to the surrounding area.

Conversation area policy which strident in its claims that the building made a negative contribution to the neighbourhood, so any development could be justified in the sense that it could remedy the harm done to the visual amenity.

The existing building sat on 3 streets – Great Portland Street; Carburton Street and Bolsover Street – which offered a unique Architectural opportunity in prime London real estate. Each street had its own language which offered an intriguing Architectural challenge.

Various concept designs were created to analysise formal and informal versions of a over cladded framework to create a truly 3-dimensional building. This could react to the different street scenes which had their own window proportion and hierarchy.